The challenge
The challenge
Maison Gatti needed to elevate their digital buying experience. Many users were dropping off right at the personalization step.
Our goal was to optimize the UX to boost digital sales and empower users to create the chair they truly want.
Maison Gatti needed to elevate their digital buying experience. Many users were dropping off right at the personalization step.
Our goal was to optimize the UX to boost digital sales and empower users to create the chair they truly want.
My role
My role
Product design Lead
Product design Lead
About
About
Maison Gatti is a French heritage brand known for its iconic handwoven rattan bistro chairs. From a product design perspective, Maison Gatti represents a timeless blend of craftsmanship, tradition, functional beauty and the Parisian café culture.
Maison Gatti is a French heritage brand known for its iconic handwoven rattan bistro chairs. From a product design perspective, Maison Gatti represents a timeless blend of craftsmanship, tradition, functional beauty and the Parisian café culture.
The Solution
The Solution
We designed a mobile-first app featuring an interactive chair configurator, where users can:
We designed a mobile-first app featuring an interactive chair configurator, where users can:
Choose a model
Choose a model
Save and share favorites
Save and share favorites
See changes in real time
See changes in real time
Pick seat / back patterns and fabrics
Pick seat / back patterns and fabrics
Change frame colors
Change frame colors
Request a quote directly from the app
Request a quote directly from the app
Early Results
Early Results
↑ Time spent in the configurator
↑ Interactions with personalized options
💬 Positive user feedback on visual experience
↑ Time spent in the configurator
↑ Interactions with personalized options
💬 Positive user feedback on visual experience
Maison Gatti
Maison Gatti